There are products that need no introduction. Bite into the most natural and sustainable apple: DKNY's Be Delicious Perfume. A unique design inspired by the Big Apple, now made more natural and eco-friendly with Pujolasos' closure made of 100% natural ash wood.

This dynamic, fresh fragrance blends notes as daring as cucumber with violet and green apples to create a unique fruity and floral scent. Designed to look like a fruit itself, the perfectly round packaging is meant to evoke the artistry and boldness of New York City.

DKNY approached Pujolasos to add the definitive natural touch, reminiscent of the fragrance's base notes of sandalwood, amber, and musk, the Wood & Pack company developed an all-wood closure that fully encompasses the product's concept and feel.