To celebrate the holiday season, Viktor&Rolf entrusted PURE TRADE with the creation of this magnificent display gift box dedicated to the Flowerbomb Fragrance. The disruptive octagonal design, inspired by the faceted bottle, features a half-moon-shaped opening that reveals the provocative Viktor&Rolf fragrance range inside.

When opening, the interior platform lifts, thanks to hinges and a 100% paper mechanism, creating a spectacular display of the products.

The perfectly continuous exterior decoration, inspired by a “Frozen Garden”, is both screen-printed and embossed, then coated with Iriodin® pearlescent varnish. It features the emblematic tones of Flowerbomb, enhanced by the festive touch of hot-stamped silver snowflakes.

A special mention for the ribbon motif, printed and embossed, and the central signature seal, made of embossed cardboard with spot matte and gloss varnish, for a wax effect. The effect is striking. Finally, the lyocell ribbons add a final touch of delicacy, making this coffret not only a very “glamorous” glorifier, but also a gorgeous holiday gift.