Quadpack's creative team identifies the next big trends in the beauty industry. Its Trend Directive takes a global view of major cultural trends, including consumer lifestyles, and predicts how these will influence formulations, as well as packaging. 

1. Iliad

Iliad is pure, yet sensual, giving a sense of minimalist luxury. Textures are polished and silky smooth, its colour palette a range of shiny metallics, offset with white and neutral tones.

2. Free spirit

Free spirit is eclectic, young, vibrant and care-free. Contrasting colours and mismatched fabrics and textures are complemented by surprising shapes and a bold colour palette.

3. Indo

Indo is holistic, zen, for meditative souls who like to be pampered. With delicate details and cultural influences, it features tribal decorations, natural materials and warm, rich colours.

If you'd like to know more about these trends and how they can be applied to your brand, please contact your Quadpack representative.