What’s next in beauty?

17 Dec 2024
Quadpack

Beauty, Personal Care

Quadpack’s Creative Hub publishes its annual eBook on beauty trends to look out for in 2025

The ‘crystal ball’ market has crashed in the last few years, as trend prediction in beauty is a case of expecting the unexpected. Nevertheless, for those who still have the courage to try, looking at emerging macro trends and matching these with new behavioural consumer traits gives some idea of how 2025 and 2026 will shape up.

Quadpack’s Creative Hub has analysed market data, with digital ‘eyes and ears’ open, for its 2025 beauty trend eBook. Its findings paint a picture of a polarised yet kinder, more inclusive world, that values community and transparency; a world in which multi-sensory products and packaging are designed to make people of all ages and capabilities feel good.

Download a full copy of the eBook here: Beauty trends 2025


Quadtags	Skincare Make-up Decoration Positive Impact Product
Region	EMEA Asia Americas AUS/NZ

The low-down on deco techniques

Quadpack provides a practical guide to the most important decoration techniques for the personalisation of beauty packaging solutions.

5 steps to choosing an applicator

The packaging of liquid formulas can often benefit from an applicator, but there are many different types. Quadpack helps you choose the right one.

The metamorphic magic of wood for beauty packaging

Quadpack’s wood experts have pushed the envelope in decoration to create an inspiring collection of finishes, to support the latest beauty trends and help brands express their identity. Their craftsmanship unveils the many faces of wood, from looks that highlight its natural origins, to bold, sleek finishes that hide it.

Beauty trends to look out for in 2024

Quadpack’s Marketing team shares a distillation of the key trends in the beauty market in the year ahead.

Second life: closing the PCR loop

With mountains of plastic waste accumulating on the planet, could post-consumer recycled material be the solution? Oriol Aran, Quadpack’s Head of Product Engineering, explores the issue.

Delivering ultra-personalised emotions through packaging

It’s not enough for beauty brands to deliver a great product. Today’s consumers want more. Quadpack’s Market Insights team explains how beauty packaging solutions can convey feelings and experiences that help brands tell their story.

Why wood is good

Beauty packaging made of wood from managed forests brings a host of benefits to brands, consumers and the environment. Here is a round-up of the reasons why wood, quite simply, is good.

The art of PET injection moulding

The vast majority of beauty packaging solutions are made of some kind of plastic. PET is a popular material, being recyclable, flexible and compatible with many kinds of formulations. Injection moulding allows it to be shaped into jars, rigid bottles and a host of other pack types.

Dopamine beauty: this 2023 trend is all about colour!

Since the pandemic, well-being has become the main priority for consumers – and the market has answered their needs by launching uplifting makeup and skincare products. Fun packs and applicators that allow self-expression and use colours to enhance optimism and happiness are on the rise and will continue in 2023.

The new baby care trend: premium and sustainable

Since the pandemic, baby products are booming: inspired by the ‘clean beauty’ movement, brands are prioritising premium, sustainable ingredients and packaging that are respectful to the environment. It’s a global trend driven by booming markets such as Asia Pacific and the Americas.

Genderless beauty is the new normal

It’s time to drop the word ‘trend’ and realise that genderless beauty has become the norm in cosmetics. Celebrities, influencers and the general public are adopting gender-fluid aesthetics that use clothes, hairstyles, makeup and other visual elements to celebrate self-expression and inclusivity.

Understanding the impact of your beauty packaging: what is a Life Cycle Assessment?

How can we measure the impact of our packaging on the environment? How to provide clients with reliable data about product sustainability? Challenged by these questions and aligned with our Positive Impact Packaging strategy, the Quadpack team looked for tools and solutions that could deliver a comprehensive, science-based environmental impact assessment.

Cosmoprof Bologna: first-hand beauty and packaging trends

From the metaverse to healthification, beauty brands are looking at all the trends that will affect the future of cosmetics

Cosmetics market foresees recovery and growth in 2022

The beauty industry has partially recovered from the post-pandemic sales downturn and might be reaching 2019 levels this year. This growth was led by the skincare market, a category that must be the focus of beauty brands in the next few years.

'Skintellectuals': the new generation of savvy beauty consumers

Niacinamide, hyaluronic acid, salicylic acid: if you know what these ingredients do for the skin, you’re part of a growing tribe called the 'skintellectuals'. Savvy and extremely curious, these consumers are driving a revolution towards more transparent information in the beauty industry.

‘Wood and beauty packaging’, an exclusive white paper

A versatile and sustainable material, wood has been used for creating aesthetic impact since times immemorial. More recently, wood attracted attention for its endless qualities: functionality, strength and beauty, breaking ground as an optimal solution for environmentally-conscious industries. There are, however, some myths surrounding wood harvesting, manufacturing and performance.

Beauty trends that will mark 2022

While beauty brands were facing the challenge of digital transformation, a new generation was taking over as prime consumers. 2022 starts with a focus on Generation Z, which grew up ‘digital’ and is socially and environmentally concerned.

Sustainable luxury: the latest trends from Luxepack Monaco 2021

Sustainability was never taken so seriously by luxury brands. Circular economy regulations, industry commitments and growing consumer demand for more environmentally-respectful solutions are making the packaging sector rethink luxury. This was evident at Luxepack Monaco, which was back to its on-site format in 2021.

Make-up or skincare? Why not both!

The ‘skin minimalism’ concept is not new, but simplified and sustainable beauty routines are the key drivers behind the hybridisation trend dominating make-up launches in 2021.

Safe beauty, the skincare trend that is here to stay

Priorities have shifted. New elements have been incorporated into consumers’ routines: masks, sanitisers, soaps, and all things touchless are now part of their lifestyles. The ‘clean beauty’ trend, popular in pre-pandemic times, has now evolved due to an increasing concern about contamination, and ‘safe beauty’ is the new trend that industry experts are talking about.

Beauty market trends: an industry overview

There is something promising in the kingdom of beauty. The end of 2020 and the start of 2021 have shown some mergers and acquisitions activity that gives a hint of how the cosmetics market will look in the next few years. Although cautious, investors are looking to position themselves for a post-COVID future, focusing on mid-tier brands with a strong sustainable approach.

Digitalisation in beauty: a Brave New World

Digital transformation is not a new concept for beauty brands, but it has become a priority. With the pandemic impacting the physical retail experience, tech-based business strategies have been accelerated and are now more important than ever.

Beauty trends to watch in 2021

2020 has been a challenging year, where businesses have had to test their resilience, innovation and agility. A forced change in routine due to COVID-19 has left its mark on behaviours and expectations, and 2021 starts on an uncertain note for many cosmetics businesses, although some trends can already be seen out there.

Monomaterial packaging: a sustainable solution

Recyclability is a hot topic in cosmetics packaging. One of the solutions to this challenge is monomaterial packaging, which is based on a single polymer and doesn’t need to be disassembled before being recycled.

Smart manufacturing, in the region, for the region

The fourth article of Quadpack’s packaging development series dives into our manufacturing processes and capabilities – and how they help beauty brands perform. We invite you to discover how our manufacturing teams work to deliver the perfect packaging for each client.

Embracing the difference: the power of empathy

Activism and transparency are at the core of Breaking moulds, one of the #qppackfuture themes based on Quadpack Design Team’s perspective of how people will live and connect in the next few years. Quadpack’s Design Team has developed prototypes that represent the Breaking Moulds theme.

Less is more: when buying has meaning

Conscious consumerism is rising. While people all around the world have been increasingly aware of what’s behind the advertising, paying attention to products’ ingredients and sourcing, in recent times the environmental and social impact of every purchase has also become a general concern.

Beauty e-commerce enters a new era

At some point so far this year, half of the world’s population has been asked or ordered to stay home. The COVID-19 pandemic has changed most of our habits and the purchasing experience is one of the most affected. Quadpack interviewed some of its global clients to better understand what’s behind the e-commerce ‘new normal’.

The world is our lab

Meet Community Lab, one of the themes of #qppackfuture that will help you understand what’s to come. Community Lab is one of the themes presented by #qppackfuture this year, as part of in-depth research made by Quadpack’s Design team to understand how people’s lives will be in the next years.

Let’s experience the future!

We’re experiencing a turning point in how we live, behave, improve our lives and those of others. Inspired by such powerful changes in society, Quadpack’s Design and Advanced Technology team is presenting #qppackfuture, a collection of themes based around experiences.

Engineers in charge: making packaging happen

In the third article of our product development series, our Engineering team explains how to transform ideas into projects. It’s not only about drawings and calculations: there’s also a fair amount of innovation and collaboration involved in each project.

Waterless beauty: a sustainable innovation

Waterless formulas have become a smart, green solution for beauty brands, answering to consumers’ needs for more eco-conscious products. Besides saving water, which is the main ingredient in many cosmetic formulas, these products allow reduced packaging and are mostly preservative-free, since these additives are used to avoid bacterial contamination that is common in water.

Jo Webb
Company News -> QP Corporate News
English
Created 17 Dec 2024
Modified 13 Dec 2024
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Public

Subsidiaries

What’s next in beauty?

Quadpack’s Creative Hub publishes its annual eBook on beauty trends to look out for in 2025

See also

The low-down on deco techniques

5 steps to choosing an applicator

The metamorphic magic of wood for beauty packaging

Beauty trends to look out for in 2024

Second life: closing the PCR loop

Delivering ultra-personalised emotions through packaging

Why wood is good

The art of PET injection moulding

Dopamine beauty: this 2023 trend is all about colour!

The new baby care trend: premium and sustainable

Genderless beauty is the new normal

Understanding the impact of your beauty packaging: what is a Life Cycle Assessment?

Cosmoprof Bologna: first-hand beauty and packaging trends

Cosmetics market foresees recovery and growth in 2022

'Skintellectuals': the new generation of savvy beauty consumers

‘Wood and beauty packaging’, an exclusive white paper

Beauty trends that will mark 2022

Sustainable luxury: the latest trends from Luxepack Monaco 2021

Make-up or skincare? Why not both!

Safe beauty, the skincare trend that is here to stay

Beauty market trends: an industry overview

Digitalisation in beauty: a Brave New World

Beauty trends to watch in 2021

Monomaterial packaging: a sustainable solution

Smart manufacturing, in the region, for the region

Embracing the difference: the power of empathy

Less is more: when buying has meaning

Beauty e-commerce enters a new era

The world is our lab

Let’s experience the future!

Engineers in charge: making packaging happen

Waterless beauty: a sustainable innovation

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