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    Brand Equity: What is it, why does it matter, and how do you build it?

    Brand Equity: What is it, why does it matter, and how do you build it?

    Coca-Cola, Goodyear, Jell-O, Tide, Gillette, Kellogg’s—what do these brands have in common? High brand equity. Each of these brands has a widely known reputation for a certain type of product with an expected level of consistent quality that has lent itself to consumer confidence. We buy these brands because we know and trust them; this level of familiarity and confidence amongst consumers is powerful. How do we achieve the same for our own brands?

    09 Mar 21

    5 Reasons Compression Blow Forming Packers Outperform Traditional IBM Packers

    5 Reasons Compression Blow Forming Packers Outperform Traditional IBM Packers

    The introduction of the Sacmi Compression Blow Forming technology (CBF) is a game changer for HDPE packers. The process by nature makes a better bottle, more consistently, with better manufacturing economics. Sacmi’s recent innovations and entrance into the North American market are providing marketers of Healthcare, Nutraceutical, and other products with new innovative options to improve supply chain efficiencies and reduce overall costs.

    30 Sep 20

    The Wipes Market and What to Look Out For

    The Wipes Market and What to Look Out For

    As we enter month seven of the current pandemic the sanitizer gels and liquids seem to be leveling off and with it some of the hysteria. With that, the packaging, fillers, and distribution channels have also settled down to some sense of normalcy. The emerging need that has hit today’s consumer and thus all of us in the supply chain is the national shortage of wipes. Like many other products in the market, all wipes are not created equally. What the ingredients are, what claims are made on the label, and how the wipe is being marketed will determine which regulatory arm of the government is involved and what approvals are required.

    21 Sep 20

    Packaging Supply Allocation 101

    Packaging Supply Allocation 101

    As suppliers seek to normalize their business and maintain market positioning, they are finding themselves in the very uncomfortable position of not being able to meet their normal demand and to service all of their customers’ needs. The rules of allocation vary from one organization to the next, but they typically follow normal business practice with supply agreements, profitability and the strategic importance of the account used to make allocation decisions.

    08 Sep 20

    5 Things to Consider when Importing Packaging

    5 Things to Consider when Importing Packaging

    As you look near and far for your next generation of packaging, carefully consider the challenges before you decide to import. In many cases, customers overlook the soft costs associated with managing a supply chain that spans great distances and cultures. Whether you have a Packaging Distributor involved or if you are managing the process yourself, there are many things to consider: quality, logistics, price, inventory and expertise. Setting your company and team up for success means making sure you have transparency into how things will be managed.

    11 Mar 19

    See also

    • Jo Webb
    • News Folder
    • English
    • Created 17 Dec 2020
    • Modified 17 Dec 2020
    • Hits 1580
    Neville and More
    Conzept International
    UKPackExpo