Expressing brand values with shelf appeal

  • Roberts Metal Packaging

Brands demand packs that express their brand values, reduce environmental impact and create an engaging consumer experience. Metal is the ideal packaging material to solve this three-part conundrum.

Both aluminium and tinplate packs are made from a permanently available material, which means that it can be infinitely recycled again and again with no loss of quality. Metal is the perfect example of a material for closed loop economy.

Further still, many packs, especially in the healthcare, beauty and fragrance markets, never make it as far as the recycling bin because their product lifetime is extended through their capacity for reuse. As beautiful packs they remain in the home used for other purposes by customers. In addition to the product's lifetime being increased, so too is the brand's exposure time.

An engaging consumer experience

Aluminium and tinplate are also ideally placed for expressing brand values and creating an engaging consumer experience as metal packaging offers a broad creative canvas for brand owners, designers and packaging specialists. Roberts Metal Packaging has over 130 years of experience and is a world leader in embossing and debossing containers.

The company's containers have an almost limitless number of customisation options including colour coating —both internally and externally—, decorated lids; anodised with knurl or smooth rims; embossed or debossed; and with an added EPE liner, a flowed-in seal or a pressure sensitive liner.

All of these combinations allow designers to create packaging with outstanding shelf appeal.

Last year, our pack for Natura Bisse Diamond Cocoon Bath and Shower Balm was nominated for Metal Pack of the Year at the UK Packaging Awards 2019. It is also a great example of a pack that balances brand values, green credentials and consumer experience.

A 50ml jar from Roberts’ Softline Extreme range was selected for its leak-proof quality, easy to open and close ability and the suitability of aluminium for warm damp environments found in the bathroom or shower. The aluminium container was customised with an internal clear lacquer and printed with a translucent red to give a true metallic effect. Satin varnish was used to make the product tactile and the lid was embossed with the company’s iconic logo.

Metal is proven to fulfil packaging needs. It's a natural product that is infinitely recyclable with significant shelf appeal.

See also

Daisy Drops wins big for Roberts Metal Packaging at the UK Packaging Awards

Roberts Metal Packaging took the top award in the ‘Metal Pack of the Year’ category sponsored by Metal Packaging Manufacturers Association (MPMA) at the UK Packaging Awards, held at Grosvenor House, London on 10 October 2024.    Daisy Drops, created for Marc Jacobs by Roberts Metal Packaging, secured ‘Metal Pack of the Year – Decorative and General Line’ . Roberts Metal Packaging’s compact and eye-catching Daisy Drops aluminium containers, chosen from the company’s Softline jar collection, are handbag-sized packs for perfume capsules.  

Aluminium Jars and Metal Closures for Food

Whether you’re a small, artisan food producer or an industrial-sized operation, Roberts has a range of versatile and sustainable lids to suit glass or plastic jars that will keep the contents airtight, spill-proof and meet all UK and European hygiene standards. Your granola will retain its crunch, your herbs will stay aromatic and your preserve will pack a punch – plus we can customise lids with embossing, debossing, colour coating or decoration subject to your quantities.

Metal Packaging for Men’s Grooming

The male grooming industry and metal packaging go hand in hand, and as Europe’s leading provider of pre-threaded screw caps, godets, aluminium and tin containers, Roberts Metal Packaging is the ideal packaging partner. Metal packaging is durable and provides excellent protection for the products inside, ensuring they remain in good condition. Metal packaging is also recyclable, making it an environmentally friendly choice. it can be customized with sleek and modern designs, appealing to the target market of men's grooming products.

Nothing Sweeter Than Metal Packaging

When it comes to sweets, choosing metal packaging can help achieve the highly sought-after vintage style and add a high-end boutique feel. In addition to the recyclability factor, the use of metal components has the potential to encourage more reuse of packaging once the product has been used up.  Roberts Metal Packaging offers various metal packs suitable with sweets jars including aluminium screw caps with a rolled or straight edge and its Softline collection.

Roberts Metal Packaging and Shea Yeah aluminium metal jars received the Highly Commended Award in the Metal Pack of the Year

Roberts Metal Packaging's 75ml and 50ml jars made from 0.25mm recyclable aluminium were selected from the Roberts Softline Aluminium Jar range, which structurally have soft radii and a smooth texture. The aluminium metal jars received the highly commended award in the Metal Pack of the Year – Promotional, Decorative & General Line category at the UK Packaging Awards 2022 .

  • Jo Webb
  • Product Info
  • English
  • Created 17 Feb 2020
  • Modified 17 Feb 2020
  • Hits 1749