Robinson, a leading British manufacturer specialising in value-added custom packaging, has appointed Laura Donington as Group Marketing Manager to support the delivery of the marketing strategy across their international business, strengthening their value offering through sustainability and brand enhancement, content design and creation, and stakeholder engagement and communication.

Laura brings a wealth of B2B marketing experience ranging from digital marketing, PR, events management, communications, as well as branding. Laura is a STEM Ambassador with a passion for sustainability. In her previous roles, including with environment charity PECT, North East Lincolnshire Council and Ultimate Packaging, she managed social responsibility and volunteering programmes supporting businesses and communities to make sustainable changes.

Laura says:

“Robinson is spearheading sustainability within the packaging industry, making a difference with a real focus on developing and empowering their people and supporting communities. With the launch of Robinson’s sustainability pledge earlier this year, I am excited to help drive and support a positive change among brands and retailers to contribute to the bigger picture of a circular economy.”

Laura continues:

“What attracted me to Robinson is their real and honest drive to make a difference and not ‘greenwash’; I am excited to be a part of this journey. Within such an agile and responsive organisation, expect to see big strides and impact in our communication and marketing as we accelerate our presence within the industry and community. ‘Normal’ is not a word I like to use when it comes to campaigns or marketing material. Watch this space!”

Lubna Edwards, Group Sustainability and Marketing Director adds:

“Laura’s demonstrated modern and dynamic approach, creativity and passion is vital in helping us execute our strategic priorities to help our people thrive, put the customer at the forefront and drive sustainable growth. She’s a very talented professional and we are thrilled to welcome her to the Robinson team!”