The Transformation Pillar means Robinson will drive shared commercial value and income streams beyond current business models, collaborating with customers and partners to regenerate local economies.

Recent history shows the ever-increasing critical nature of resilient supply chains to future-proof the business for sustainable growth; for impact that endures.

Robinson’s Danish business has been working in local partnership to create its own supply chain of recycled materials, delivering circular packaging solutions through intelligent yet simple systems thinking. The consortium of four organisations: waste management company Dansk Affald, plastics recyclers Aage Vestergaard Larsen, Robinson (Schela Plast), and customer – Danish leading home and personal care private label manufacturer Nopa Nordic – is a perfect partnership working across the supply and value chain to create a localised circular economy for plastics.

Traditionally PCR material is imported within Denmark however this unique collaboration has delivered significant strides to make closed loop packaging within this country a reality. This has resulted in the launch of new plastic packaging made from 100% of Danish household-sorted plastic waste; a true local circular loop driving increased recycling of household plastic waste, using it as valuable raw material for new protective plastic packaging.

Helene concluded:

This initiative is contributing to the green transition and we are proud to be part of a scheme where millions of plastic bottles in the coming years will be made from plastic waste from local households. It is just one of the many successes we are proud to report after twelve months of our sustainability pledge – just imagine what we can achieve in the next twelve months!