Sappi's Algro Design boosts presentation of metallic pigments for ECKART’s illoom.-LookBook

Soft and smooth on the outside, luxurious and classy on the inside: the illoom.-LookBook, a joint effort between speciality paper manufacturer Sappi and effect pigment provider ECKART, hits the bullseye. The brilliant white SBS paperboard, Algro Design from Sappi shows off the illoom. metal effects so well that it is hard to put the sample box down.

The classy marketing piece with high-quality inlay patterns, printed on 300 g/m²Algro Design Duo was created to give designers, brand manufacturers and packaging converters the opportunity to delve into a world of metal effects, engaging all the senses. It will enable them to discover the new possibilities ECKART effect pigments can offer their various print projects in packaging, branding and marketing.

“The illoom.-LookBook is designed to inspire brand owners and designers, giving them a playful impression of the kinds of effects and finishing techniques that can be created using metallic finishes on a wide variety of packaging types,”

says Christoph Sontheimer, Business Development Manager, Marketing & Technical Services at ECKART.

“From the very first printed samples, it became obvious that the brilliant white Algro Design perfectly displayed our metal effect pigments.”

In addition to the sample box, a variety of illoom-fandecks are available, showing metallic and gold effects on different substrates using offset, flexo, gravure, screen and digital printing. Algro Design was also used for the pleasantly soft cover page for the fandecks.