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Selinko has developed a secure cloud platform called ORM™ that connects objects and consumers on a one-to-one relationship basis.
The ORM platform features include:
- An identification and authentication engine
- A secure web-based interface for brands to manage product information, specific brand and industry services and big data scan based activity reports ( Brand Manager)
- A one-to-one rule based marketing engine that allows brands to communicate in real time with targeted consumers
- A track and trace engine capable of detecting gray markets through consumer scans
- All the interfaces to external information systems such as ERP’s, CRM’s and Track & Trace software.