WestRock Company (NYSE: WRK), one of the world's leading paper and packaging companies, today announced the launch of FlexFit™, a flip-top dispensing closure specifically designed for flexible pouches across personal care, home and food applications. FlexFit is a one-piece closure designed with a “latch-back” cap feature that ensures a clean dispense by keeping the cap away during use. It also comes in a range of orifice sizes and shapes, allowing brands to choose the best fit for their product.  

FlexFit is designed for brands who use or want to move to a flexible pouch and want to provide an improved dispensing experience for their consumers. “The idea behind FlexFit is at the intersection of urbanization and mobility,” said Bill Riley, vice president, Global Innovation, Research & Development and Design at WestRock. “The growing urban population needs solutions that can be refilled and stored in small spaces; and consumers want products that fit into their busy, on-the-go lifestyles. Brand owners are no different. They want solutions that cost less, use less material than rigid bottles, and can be easily shipped. FlexFit delivers on each of these attributes.”

FlexFit is made of high-density polyethylene and is designed to be used in both food applications, such as condiments, flowable powders, sugar, and dehydrated beverages; and non-food applications like laundry and dish detergents (liquid or powder), soap refills, sunscreens and more.

FlexFit is manufactured in the United States, and joins WestRock’s full suite of dispensers and dispensing closures.