The packaging industry in China is continuing to grow and although some companies are experiencing a slow down, SPC is expanding in order to keep up with the demands made by the market.

In an interview with Webpackaging earlier this year, Josh Chen revealed that the Chinese company was growing from strength to strength thanks to various strategies to enhance sales and increase productivity. Months later, the company has launched its stylish newly-designed website which is easy to navigate, and has successfully rebranded itself as SPC (Sung Power Cosmetics).

Rather than using the company's full name, Sung Power Cosmetics, the change to the abbreviated name reflects the company's targeted business focus on cosmetic products. The short, snappier name also benefits the company's place working within an industry that is very fashion focused and the new name has enhanced its upgrade within the fast moving cosmetics industry.

SPC's principal customers are located in Europe and America. Although the company has a larger base of American clientele, European brands have been seeking to work with SPC more and more, which has led to higher sales figures from Europe. The company's color cosmetic products can be seen in a number of make-up markets as make-up brands see the benefit of the well-crafted plastic cosmetic products.

As the company's automatic production line has expanded and the the building of the new facility is well underway, SPC's presence as a packaging manufacturer for the beauty industry is heightening. Combined with the company's excellent reputation for customer service and flexibility in its work with brands, along with an outstanding track record for coordinating production of project concepts, SPC has well and truly cemented its name.

As Josh Chen states:

"Our customers have told us that they trust in us 100% because of our good quality and that our competitive prices are an added benefit."