Spectra provide a tactile packaging solution for X-POLE

07 Jul 2014
Spectra Packaging
www.spectra-packaging.co.uk/spectra-provide-a-ta...

Spectra Packaging were recently tasked with providing X-POLE with stylish new packs for their X-Clean range of pole sprays.

The new 200ml Non-Aerosol Tubular pack, finished in black gloss PET, features Spectra’s high build decoration, providing a tactile print solution. The packs also include an extra 2-pass screen-printing to highlight the X-Clean purple branding.

Gary Allard, Field Sales Representative at Spectra commented, “More and more Spectra customers are taking advantage of our highly effective raised embossed printing. This unique effect provides a real sense of touch and has been used to great effect on X-POLE’s new packs”.

X-POLE is a leading supplier of dance poles and aerial equipment to the world's top dancers and schools world-wide. Their X-CLEAN product is formulated to remove unwanted grip buildup, oil and grime from aerobic poles.

Kash Suntharamoorthy from X-POLE said, “X-POLE was keen to find a bottling and packaging partner who could innovatively represent the new X-CLEAN range. From initial idea to final product, Spectra’s sales, marketing and technical team ensured that we were informed of every step and progress”.

Kash went on to comment, “X-POLE launched its X-CLEAN product with the expertise of Spectra - initiating the sale of a product with a design and style that has reflected the brand values of the company. X-POLE placed its trust and confidence in Spectra to deliver a high quality bottle – which they have done exceptionally well”.

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