• "Incorporate recycled materials wherever possible!"
• Laura Mercier's circular approach revamps Makeup Primer packaging using exclusive design PCR tubes

From design, tooling and manufacturing through to decorating, SR Packaging has worked with Orveon Global to develop a completely customized, exclusive tube design for Laura Mercier Pure Canvas Primers, that reduces plastic usage and incorporates post-consumer recycled plastics.

At Orveon, the team believes in sustainability that will enable healthier skin, for healthier people on a healthier planet. Reflecting on its product development to lead the beauty industry as sustainable face care experts, the team considers environmental impact in all ingredients, manufacturing, and packaging options. Pure Canvas Primers are one excellent example of reducing plastic usage and adopting PCR plastic to realize its sustainable approach.

Plastic reduction and PCR plastic

Using less plastic, the tubes for Pure Canvas Primers are lighter than the previous makeup primers, with the cap and heading made of post-consumer recycled plastic.

Gradient customization

While keeping the decoration as minimal as Laura Mercier's brand concept, the team opts for offset printing to achieve a gradation tone for the entire look, adding silk screen for the product texts.

SR Packaging's exclusive tube design for Laura Mercier

Designed and tooled exclusively for the brand: Laura Mercier entrusted SR Packaging with exclusive mold tooling and tube manufacturing so that the screw cap and heading style fitted the function of Pure Canvas Primers in satisfying users with advanced makeup primer formulae & sustainable lifestyles, exploring a range of face primers designed to perfect complexion and enhance the longevity of makeup.