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AURICHE opts for PCR tubes, EBM airless bottles, and PCR airless cartridges for its haircare system

  • SR Packaging
Oceania, Beauty, Personal Care, Primary Packaging, Active, Smart Packaging, Plastic, Eco Sensitive, 10 - 99.99 ml, 100 - 199.99 ml, 200 - 499.99 ml

AURICHE is the only hair care system that repairs and rejuvenates hair damaged by harsh fake tanning. Considering environmental issues, the Australian-born company has opted for SR Packaging's PCR solutions, EBM airless bottles, and refillable airless cartridges to develop its iconic full set of problem-solving haircare systems, using the highest possible recycled components while maintaining the shelf life and integrity of products.

“How can we ensure our fake tan ritual doesn’t sacrifice our real hair goals? ”

This question inspired the foundation of Auriche, the world's first hair care range for fake tan users. While nothing exists to solve self-tanner hair care issues, Lana Kelly, the founder of AURICHE has developed step-by-step hair treatments to prevent damage and discoloration caused by fake tanning, helping users to continue their tanning rituals without sacrificing their real hair goals.

Against Animal Testing, Low-Toxin Products, and Environmental Beliefs

Without testing on animals, the full Auriche range is without parabens, phthalates, SLES, SLS, aldehydes, and formaldehyde. Each product is packaged in components made of post-consumer recycled plastics.

SRP's packaging for AURICHE

The PROTECT and REPAIR SERUMS are packaged in bag-in-bottle EBM airless design packs to maintain the shelf life and quality integrity of the formulation. These refillable packs allow users to later purchase just a refill which takes only 10 seconds to swap the empty inner bottle for a fresh, full new one.

In the AURICHE system full set, there are tubes, EBM Airless Bottles, and refillable airless cartridges for later refills, all made of PCR (post-consumer recycled plastics), customized in AURICHE's pastel tone, and decorated with 2-color silk screen and 1-color hot stamping.

Step 1 Protect / Pre-tan protectant serum, 65ml
Packaging: AMARI, the twist-lock EBM airless bottles, plus additional refillable PCR airless cartridges for refills.
Click to view AMARI in 3D

Step 2 Cleanse / clarifying shampoo, 250ml
Packaging: PCR tube (Dia. 55 mm, L. 175 mm) & flip-top cap (ref. FC-04-50).

Step 3 Restore / bond building purple conditioner, 180ml
Packaging: VESTA, the EBM airless bottle with twist-lock airless pump.
Click to view VESTA in 3D

Step 4 Repair / bond-building serum with heat and UV protection, 65ml
Packaging: AMARI, the twist-lock EBM airless bottles, plus additional refillable PCR airless cartridges for refills.

Download the pdf document, or contact SRP to discuss PCR packaging solutions for your brand.

See also

  • Brand Launch
  • English
  • Modified 18 Sep 2024
  • Hits 117