Sunrise Pumps has developed a new airless and dispenser system geared toward liquid foundation, which tends to be thicker than other sorts of liquid personal care or cosmetic products. The company's new PB series offers clean, fluid dispensing and a contemporary look for today's challenging colour cosmetic market.

These days, it has become quite popular to add skin care ingredients with organic and preservative-free elements into foundation, in order to ensure there is no oxidation. The net result is that more and more, formulas are becoming delicate. Sunrise’s airless bottles provide the correct packaging for liquid foundation, featuring airless dispensing with a soft and easy stroke, precise dosage control, and metal spring design that avoids contact between the product and mechanism, avoiding any possible chemical reactions.

In addition, the airless system reduces residual ingredients and ensures hygiene.