N.A.E is the name of Henkel’s new organic vegan beauty brand for which Taplast's Minimale Nautilus Spring pump has been chosen for the top of the packaging.

With the beauty brand positioning organic and vegan, the need for a packaging without redundancy is perfectly met with the “Minimale” design. Minimale packaging portrays elegance and refinement, purity and simplicity. It demonstrates sophistication and exhibits honest, quality components thus allowing the product itself to be the true star. The metal free pathway provides maximum hygiene plus the transparency supports the organic naturality to the Consumer.

N.A.E. is launched onto the markets in France and Scandinavia from January this year. The brand, whose name is an acronym of “Naturale Antica Erboristeria”, isn’t totally new – in a way, it’s the offshoot of a brand acquired by Henkel in 1992: Antica Erboristeria, which was only available in Italy.

In the transparent colour chosen for Taplast's pump on this brand, Minimale fits perfectly with the ecologic products!