Patented Sniff Seal® closure liner technology gives brand owners a way to showcase product scents/aromas without breaching the seal and compromising the contents. Further, scents can be experienced through face masks.

“There are many instances where consumers want to know what a product actually smells like before putting it in the shopping cart. In the current environment where face mask wearing is mandated in many communities, consumers may be more prone to peeling back seals or removing fitments to experience the scent before buying. When a package is returned to the shelf in a compromised condition, it is no longer sellable. As a result, the retail industry experiences a significant amount of loss annually,” explains David Andrulonis, senior vice president and general manager, Tri-Seal, a Tekni-Plex business unit.

Sniff Seal® closure liners are the first to enable scent permeation through an induction seal without affecting the seal or compromising the contents.

Brand owners are constantly looking for ways to create product differentiation. Consumers are also interested in enhancing their purchasing experience. Sniff Seal technology is an ideal way for the consumer to experience a scent in the retail aisle without compromising the seal or the product contents. A wide variety of product categories, including food, beverage, personal care, and cosmetics can benefit from the technology.

Sniff Seal liner technology eliminates the problem because it provides the olfactory experience without removing the seal. This means that the tamper and/or pilfer evidence remains in place and the product integrity is maintained.

“An extensive range of products can benefit from this technology. Imagine being able to experience the smell of fresh peanut butter or mango-scented shampoo or spring-fresh deodorant in a retail aisle without removing a seal or a fitment,” Andrulonis said. “Sniff Seal promotes less contact between the product and the casual shopper.”