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    Kasih Food revitalises hummus range for international market

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    • Tetra Pak
    Kasih Food revitalises hummus range for international market
    Asia, The Middle East, Eating, Drinking, Food, Vegetables, Primary Packaging, Food/Beverage Bricks

    Kasih Food Production Co, a leading food production company in Jordan, has today unveiled a new range of hummus products in Tetra Pak packages at the Anuga food and drink fair.​​

    ​With the new Mézete brand product line, the company aims to increase its share of the hummus market, projected to reach USD 1.1 billion globally by 2022 according to Market Research Future. That would represent an annual growth rate of more than 9% for the period between 2016 and 2022, mainly driven by healthier eating trends among consumers worldwide.​​

    ​Khaled Kasih, General Manager at Kasih Food Food Production Co said, “Bringing quality food to consumers is our top priority. We have developed a special range of Mézete hummus products with homemade quality, offering exciting flavours such as plain, jalapeno, garlic, chili, thyme and sundried tomatoes. We are confident that these innovative and tasty products will find their place in homes and restaurants in every market around the world.”​​

    ​Charles Brand, Executive VP, Product Management and Commercial Operations at Tetra Pak said, “We are pleased to support Kasih in capturing the growth of a healthy food segment. We see huge opportunities in the prepared food category due to changing consumer lifestyles, and we are committed to supporting our customers with solutions that provide the best food protection and convenience.”​​

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    • Brand Launch
    • English
    • Modified 17 Oct 2017
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