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    Tetra Pak to offer new levels of customisation and flexibility with digital printing technology

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    Tetra Pak to offer new levels of customisation and flexibility with digital printing technology
    North America, USA, US - The South, Eating, Drinking, Beverages - Non-Alcoholic, Packaging Decoration

    Tetra Pak is to become the first company in the food and beverage carton industry to offer full-colour digital printing on its carton packages, working in collaboration with Koenig & Bauer, a global leader in the field.

    The digital printing technology will simplify the complexity of design handling, reducing time from design to print and opening up new opportunities for flexibility in order placement and product customisation. Beverage brands can take advantage of added benefits like dynamic on-package printing and the ability to include a variety of designs within the same order.

    A first for the beverage carton industry, this investment taps the power of digital on-package printing to offer new possibilities for beverage brands

    Charles Brand, Executive Vice President, Product Management & Commercial Operations at Tetra Pak said, “We are committed to helping our customers explore new avenues with a truly ‘smart’ package, supporting their need for product customisation, smaller batch sizes, greater traceability and the ability to interact with the consumer. Our investment in this digital printer demonstrates our commitment to support customers with future-proof technologies as the digital revolution transforms the way we all do business.”

    The full-width digital printer is currently being built by Koenig & Bauer and will be installed at Tetra Pak’s converting plant at Denton, Texas. Field testing of the new, digitally-printed carton packages is expected to begin in early 2020 with North American customers.

    Carmen Becker, President and CEO of Tetra Pak U.S. and Canada, said, “Brands continue to look for opportunities to deliver greater customisation and personalisation of their products. We’re thrilled to offer our customers new and innovative ways to engage with consumers, all while increasing flexibility in the design and order process.”

    ​Christoph Müller, Member of the Board of Koenig & Bauer said, “We are absolutely delighted that Tetra Pak has decided in favour of our digital printer. Collaboration between our companies is on an extremely constructive and trusting basis. I am sure that, together, we will significantly change the market for the benefit of Tetra Pak customers.”

    Pictured: Charles Brand, Executive Vice President, Product Management & Commercial Operations at Tetra Pak

    See also

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    Tetra Pak research study reveals food safety-environment dilemma fostered by COVID-19 pandemic

    Tetra Pak has unveiled findings from its global research study, in partnership with Ipsos, showing that food safety is a major issue for society. The same amount of respondents believe that COVID-19 is a “real threat.” At the same time, concern for the environment remains strikingly powerful, pointing towards a dilemma in the consumers’ minds as they try to balance the critical priorities of human existence through safe food and sustainability of the planet we live on.

    Tetra Pak offers best-practice yoghurt lines to help customers capture growing demand

    Tetra Pak has launched new best-practice lines for yoghurt products - a suite of expert services which support a wide variety of yoghurt innovations to address growing consumer demand. Leveraging more than 45 years of experience in processing and packaging solutions with deep knowledge of yoghurt, enabling Tetra Pak to offer support for designing processes that do not compromise on production economy or flexibility.

    Tetra Pak research study reveals the convergence of environment and health is growing, and the Food and Beverage Industry is first to see this trend

    Tetra Pak today reveals the findings from a global research study in partnership with Ipsos1 on the two most pressing consumer demands: the environment and health. They have historically been seen, and communicated, as separate areas: however they are increasingly converging, creating pivotal opportunities for food and beverage brands in how they market their products over the next 12 months.

    Sustainable JNSD line pays off – Tetra Pak wins IFU 2019 Innovation Award

    "In 2011, we realized that something could be done differently in the Juice-Nectar-Still Drink (JNSD) industry and decided to focus on how to make juice production more sustainable. To achieve that we needed to find innovative solutions which save energy and water", says Maria Norlin, Subcategory Manager JNSD & Other Beverages. On October 1st, this ground-breaking initiative was recognized by International Fruit and Vegetable juice Association.

    Tetra Pak surpasses 500 billion FSC labelled package milestone​

    Tetra Pak has now delivered more than 500 billion packages labelled with the Forest Stewardship Council logo globally, marking a significant milestone in the company’s journey to promote responsible sourcing and contributing to a low-carbon circular economy. Consumers looking for environmental logos when shopping is a growing trend, with over half of consumers saying they are always and often looking for environmental logos on the products they buy.

    Tetra Pak becomes first carton packaging company to launch paper straws in Europe

    Tetra Pak has announced that customers have started field testing its paper straws for beverage products in Europe. The move means Tetra Pak is the first carton packaging company to provide such straws for beverage cartons in the region. Made from FSC certified paper and recyclable with the rest of the package, the new paper straw will be available initially for two small size carton packages commonly used for dairy and beverage products for children.

    Case study: Hellenic Dairies sees the benefits of integrated plant management

    Greek dairy producer Hellenic Dairies is a longstanding Tetra Pak customer with seven filling lines and extensive processing equipment. The company holds a strong position in south-east Europe for liquid dairy products, cheese, yoghurt and juices, nectars and still drinks. In 2016, a major investment in their plant in Brasov, Romania, working closely with Tetra Pak and our strategic supplier Elettric80, resulted in the installation of a comprehensive range of end-of-line and warehousing equipment.

    • Company News
    • English
    • Modified 16 Jan 2019
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