Printing can prove a tough business as a need to connect with different customers and companies to run your business effectively. For it, you have to focus on your existing customers, motivate them to gain more referrals and your company needs to find out some ways to gain new customers for a printing business. Offer something more than the customers ask for. In the changing era, it has become extremely difficult for the printing business to survive. To overcome this evolving digital landscape, your printing business should be adaptive enough to overcome the decline. Below are some of the ways you can implement to get more customers for your printing business:

• Use vibrant colours to produce eye-catching signage:

Using vibrant colours with eye-catching designs can attract new customers as well as upsell the existing ones. You can start delivery high-value output to different sectors like restaurants, event planning companies, retailers, universities, hotels and other organizations. The uses of advanced digital printers produce spectacular colour results on different paper types like polyester heavy-weight and metallic etc. By implementing bold graphics or colour on colour printing with little percentage of white ink under other inks, enhances the visibility of message and the result is exceptional customer value.

• Offer Short-Run Printing:

Many of the printing businesses get a lot of requests for smaller jobs but they reject them on price. In order to gain more customers and build a good repute for your printing business, you need to offer short run printing as well. To win the job best way is to reduce your overhead cost and offering a variety of paper types in less quantity to your customers.

• Offer a Unique Paper Type:

Everyone wants to make their message be the one which acquires all attention. Your business should print personalized messages on specialty paper which makes everyone talk about it. Some of the most versatile options include synthetic or waterproof paper, carbonless laser paper and Fold-and-go substrates for packaging and custom printing on boxes etc.

• Help Customers to Grow Their Business using Direct Mail:

If you wish that your business is at the top of mind of your customers when they need to search a good printing option. Best way to make them remember is helping them to grow their business by offering direct mail to the customers. Target them with a personalized piece to make it easy for your clients to win more business. At the same time encourage them to refer more clients to your printing business for an extra value-add.

• Metallic Surface printing to Attracts Customer Bases:

In order to cope with digital marketing which is replacing the printing business, you need to be extremely innovative. Using metallic papers and metallic inks is a new idea which can attract more customer base to your business. Enhancing your ability to print metallic labels including other applications like signage, gift boxes, corporate material, booklets, postcards, initiations and direct-mails etc can boost your sales. Using appropriate digital equipment, you can produce metallic reflective surfaces which prove more cost-effective as compared to traditional way of using metallic ink. By the addition of metallic capabilities, you can target huge audience including those who value specialty services like cosmetic and perfume manufacturers, beverage industry etc.

• Offer business cards of different sizes:

Printing companies usually offer standard sized business cards but going for the options of square business card or one with rounded corners can portray a memorable first impression.

• Get prepared with exhibition stand:

When customers feel interested in your business, make them have a view of your exhibition stand. Be ready with it all the time so that visitors may take away valuable information. Make a collection of wide range of brochures, postcard, leaflets and business cards.

• Inspire customers by providing extra finish:

Many of the printing business owners are still unaware of the wide variety of print finishes available in the market. Adding some new options to your business always results in profitable conversations. By providing extra finish you can charge more to your customers as more people will pick their brochures, thus improving the perceived value of their brand. Make your clients aware of matt, soft touch and gloss lamination to make their business card and other printing material stand out from others.