Product Packaging is the first thing that the customers see, even before the product itself and this makes it a major factor which contributes to the sale of a product. A high end product packaged in low end product packaging boxes will only give a low end impression to the product affecting sales considerably, as the customer can only make a decision based on what is visible. Similarly, packaging design that does not have the branding correctly or does not comply to the standards of stating the ingredients etc or/and any safety instructions will also be a turn off.

5 things that every manufacturer needs to be aware of

With the aim to stand out and be unique, there are new product packaging ideas coming up and being introduced worldwide but there are certain things that every manufacturer needs to know to be able to ensure that the product packaging design is effective. Effective product packaging can be broadly classified as having the following characteristics:

1. Is Unique / Stands Out

Unique product packaging examples boast a shape that stands out and/or designs, colors and styles that are eye catching. This is the first and foremost thing that is a quality of effective packaging; it stands out and serves to grasp the attention of the customer. With so many brands manufacturing the same product, standard and similar packaging will blend in the sea of products and the customer will be very unlikely to pause to pick up the product and in turn be inclined to purchase it. This is absolutely crucial to the products success and sales

2. Is Simple

Custom product packaging should be simple yet effective. The name of the product and the relevant information should be easily readable from a distance and should be clear. Similar care should be taken with the graphics printed on the packaging itself. Overlapping graphics and text in bright colors overlaid on the graphics, may attract attention but won’t be comprehendible and will affect readability. This will affect the product getting across to the customer.

Also this simple yet effective rule can also be applied to the shape of the packaging. This is more relevant to products that do not have layers of packaging involved and are basically one layer. For food packaging boxes, the boxes should be simple to open up and should also not be complicated for the customer to have difficulty in using them.

3. Is relatable to the Brand itself

When designing product packaging, following the branding guidelines and vision is a must. Product packaging companies will only do the job of preparing the packaging according to the content given to them. It is up to the manufacturer of the product to take care of the content going to be printed on the packaging itself. The brand logo should be clearly visible so the brand is identifiable in the eyes of the customer. Along with that, what especially needs to be taken into consideration is the vision of the brand. If the brand makes products that promote recycling of materials, and is conscious of the environment, the packaging should also reflect that, both in terms of the printed graphics and the material used.

4. Is Functional and Cost Effective

The packaging not only serves as a marketing tool, for display, it also protects the product from any physical damage as well as chemical damage from sunlight for example. Selection of materials for the packaging is hence a very important factor. The right material depends on the type and nature of the product, the weight of the product itself and the life of the product as well. Depending on the type of product, and the material selected there are many product packaging design templates available and serve as a guideline for the manufacturer.

Also with so many product overhead costs it is also important to keep the packaging costs to a minimum. Cost effective packaging is key, without compromising on the quality and longevity of the boxes. This is also especially important for small business product packaging.

5. In line and compliant with standards

Once the product packaging had served the first purpose of attracting the customer, and the customer has picked up the product, if the product does not have the right content on the packaging, in compliance with standards and regulations, it will again affect the decision to purchase. The quantity of product being sold, the ingredients and materials, safety standards and/or any health hazards, manufacturing dates especially in the case of food packaging are all very important and should be mentioned. For this reason, custom product boxes are the ideal solution for manufacturers.

Conclusion

With the increasing availability of options day by day, it is important that every manufacturer is aware of these factors and keeps them in mind while making product packaging for a specific product, using custom boxes with logo for this purpose to ensure effectiveness and brand reliability as well.