If you’re like most people, you greeted the arrival of 2021 with cautious optimism. The year 2020 took us all for a ride. We went from old normal to new normal, but nothing was really normal. We baked bread, foraged for toilet paper, and drank quarantinis. We carried minipacks of cleaning wipes and tiny bottles of hand sanitizer. And we washed our hands—a lot.

It’s clear that 2020 reshaped our view of the world and how we interact within it, but how exactly has this shift in our behaviors and our routines impacted package design?

From prioritizing health and hygiene to designing for e-commerce, here are four packaging trends that every consumer packaged goods (CPG) company needs to understand.

Click to download a pdf of the whitepaper.