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Unicharm
From Japan to Asia and to the world aiming to become the market leader in the daily commodity
About us
Unicharm Corporation wishes to provide people of all ages, from baby to the elderly, with products to gently support their minds and bodies to free them from burdens and allow them to fulfill their dreams. Including this desire in our corporate philosophy 'NOLA & DOLA' (Necessities of Life with Activities & Dreams of Life with Activities), we offer baby and child care products centering on disposable diapers, feminine sanitary goods such as napkins and tampons, urinary care products for senior citizens, cleaning products such as cleaning sheets, wet tissues, health care products such as three-dimensional face masks and pet care products.
Our environment changes with the times, and customer needs are becoming increasingly sophisticated and diversified. Quick to capture these needs, we have developed new products ahead of the market, utilizing nonwoven fabric and absorbent material processing and molding techniques that we have developed over the years since our foundation. We take pride in offering unprecedented value to customers through our products and contributing to changes in their lifestyles. We will continue to adhere to our principle of putting the top priority on manufacturing high-quality daily commodity products so we can continue to deliver high value-added products to customers.
We strive not only to assist customers through our business operations, but also to increase our corporate value by promoting proper corporate management that offers value to all our stakeholders including shareholders, business partners, associates and the general public.
Corporate Philosophy
Unicharm Ideals, Beliefs and Pledges and Corporate Principles of Action, Five Great Pillars and Associate Principles of Action, Unicharm Group's Action Guidelines, The Three DNAs
We clearly state and practice the set of values and
principles of action to share to realize the Unicharm Ideals
“We strive to pursue proper corporate management principles which combine corporate growth, associate well-being and the fulfillment of our social responsibilities.” In our 1974 mission statement, we advocated the principle that society and companies should grow together, and we have made this a management guideline ever since.
Unicharm Ideals
- We contribute to creating a better quality of life for everyone by offering only the finest products and services to the market and customers, both at home in Japan and abroad.
- We strive to pursue proper corporate management principles which combine corporate growth, associate well-being and the fulfillment of our social responsibilities.
- We bring forth the fruits of cooperation based on integrity and harmony, by respecting the independence of the individual and striving to promote the Five Great Pillars.
Beliefs and Pledge
Pledge to our customers
We pledge to earn the full support of customers by always doing everything we can.
Pledge to our shareholders
We pledge to distribute industry-leading returns to shareholders.
Pledge to business partners
We pledge to achieve mutual growth by maintaining a fair and equitable relationship.
Pledge to associates
We pledge to achieve the happiness of
Five Great Pillars and Associate Principles of Action
Creativity & Innovation
We will respect the creation of new society values and maintain a spirit that always seeks out innovation.
Ownership
We will follow in the footsteps of our founder, striving to uncover issues from a company-wide perspective and solve them to achieve our management targets.
Spirit of challenge
We will continue to transform our abilities without fear of failure and maintain a positive attitude, based on our belief in the capacity of challenge to tap into unlimited potential.
Leadership
We will become leaders who are able to motivate others with our own determination by clearly showing the way for the organization to follow.
Fair play
We will carry out fair corporate activities that combine the spirit of respecting human life and dignity with high ethical standards.
Unicharm Group's Action Guidelines
The Action Guidelines show how to act to put the Unicharm Ideals and Principles of Action into practice. Associates in the Unicharm Group use them as a guideline for making decisions and taking action in their daily work.
The Three DNAs
Unicharm Corporation was founded in 1961 with capital of 3 million yen and 24 employees, in Kawanoe-city (now Shikoku Chuo-city), Ehime Prefecture.
Today, there are more than 6,000 people working within the Group, and its activities have widened to encompass not only Japan but also other countries, mainly Asia but also the Middle East, Europe and regions around the world.
In spite of the changes, Unicharm has cultivated a corporate culture and spirit called the Three DNAs, which have been passed down since its inception.
The Three DNAs represent Unicharm's values, which support the company's activities at its root, and which are shared by everyone from senior management to each one of its employees.
Maintain our No.1 position through continued and dedicated service
The company can be No.1 only if it remains dedicated to providing outstanding customer satisfaction at all times. As the No.1 company, we are obliged to continue providing exceptional satisfaction that no other has ever provided.
To achieve this purpose, all employees need to be united in knowledge and actions so as to continue to do our best.
Changing values
Changes generate new values.
People grow by changing, and business outcomes improve as a result.
Changes need to be improved to the level where new values are created.
Find reason within ourselves
All reason and responsibilities can be addressed to ourselves.
We should always listen carefully to others and look into what is missing in ourselves when things go wrong, without shifting the responsibility to others.
By seeking explanations within ourselves, we can learn from our mistakes and continue to grow.
