“Fish” opportunities in the Red Ocean

By Annie Yang, Cold Foil Product Manager 

In Red Ocean market of shrink sleeve label, create uncontested “Blue Oceans″ niche market plays an important role for business. In order to “fish” more business opportunities and make differentiation, here is a new solution for your own competitive advantage which is printing with cold foil. Shrink sleeve label with cold foil can generate holographic and metallic effect on labels; moreover, the distinguished effect not only can increase brand value but also let products more outstanding.

As shown in the picture, UNIVACCO Technology presented a special shrink sleeve as a full body decoration which cooperated with the printing specialist Illert GmbH & Co. KG, the pigment specialist Schlenk Metallic Pigments GmbH in Labelexpo Europe 2015. In this shrink sleeve label, it appropriated three elements, including narrow-web cold foil, glitter pigment and silver ink. The techniques are described as the following,

Successful sleeve with three techniques ran inline

• The inscription, "AQUA Paradiso", implemented the use of a narrow-web cold foil, high-gloss silver finish and holographic rainbow effect by reverse printing.
• The fish floating in water effect was made with special multi-colored glitter pigment.
• Silver ink is used to achieve a metallic effect thus enhancing the graphical appeal.

All these three steps exhibited the extraordinary possibilities, through innovative design that can be achieved with the shrink sleeve.