SGD's glassmaking and decoration know-how, combined with a constant desire to push the limits, makes it the ideal partner for major and noteworthy launches. The company's expertise has resulted in a wide array of successful 2013 fragrance launches enhanced by bottles that capture the true identity of the brand, showcasing beautifully designed curves and shapes.

Invictus - Paco Rabanne: This superb bottle with its imposing glass bottom and smooth, radiant body is a trophy that affirms SGD's glassmaking expertise. The biggest challenge was the base, a solid glass pedestal that, to be fully joined to the rest of the bottle, demanded all the craftsmanship of SGD's master glassmakers. To honour the athlete, special care was given to this symbol of victory with its gleaming, polished glass skin.

Brit Rhythm - Burberry: The bottle echoes the iconic, angular forms of the Brit range and suggests a studded leather jacket. This black sprayed glass silhouette engraved with the famous plaid required precision mould engraving. The ultra-fine lines are cut at different angles to create a magical interplay of light reflections

Flower in the Air - Kenzo: After the slender bottle designed for Flower, Kenzo asked SGD to produce a rounded design to evoke a dewdrop. The main difficulty was to achieve an even distribution of glass between the shoulder and the bottom, given the compact shape. The transparency of the pretty poppy lid reveals the name of the fragrance pad printed on the shoulder.
 
US Fragrances

Untold - E. Arden: After a decade without a women's fragrance launch, Elizabeth Arden issued a very ambitious challenge to SGD North America. The bottle design is striking because of its subtle curve, which gives it a different appearance from every angle. The development process was exceedingly complex: achieving a perfect distribution of glass proved to be a struggle because of the bottle's twisting effect. The facets on the front and back of the bottle flirt with transparency to create a diamond-like illusion. Untold won the Fragrance Silver Award at the NJPEC Package of the Year competition (New Jersey Packaging Executive Club).

Viva La Juicy Noir - Juicy Couture: To make the limited editions of its bottles shine, SGD proposed to Juicy Couture its fragrance-compatible mirror internal finish (an SGD exclusive), enhanced with pink lacquering. This combination of techniques combined with a thick glass bottom and the tone-on-tone accessory gives the bottle a precious design.

Flankers

Manifesto Intense - YSL: For Manifesto Intense, YSL wanted the negative image of the classic version. Here the multi-faceted diamond sparkles with transparency (protected by a mask during spraying). The deep amethyst colour intensifies the beauty of this haute couture gem.

Pleats Please - Issey Miyake: In this explosion of bright, joyful colours, the eau de parfum is adorned with purple faded spraying that references the violets contained in the fragrance. The abundance of tight edges and flat planes portrays the concept of movement that is a constant theme in the designer's lines. Decorating this "tormented" surface required all of SGD's expertise to achieve flawless pad printing.

Standards SGD Bottles: La Collection

Tom Taylor: For its 2 new fragrances, Tom Taylor chose the Priam (men's) and Ronda (women's) ranges

Summer Splash - Lancaster: The Summer Splash eau de toilette is adorned with a dynamic faded spray effect on the 100 ml Ronda bottle

Legacy 1912 Titanic: The Vasco bottle contains the Legacy 1912 Titanic fragrance launched by QVC to commemorate the 100th anniversary of the sinking of the Titanic. The fragrance is based on vials of perfume transported on board by British perfumer Adolphe Saafield which were recently discovered on the ocean floor by RMS Titanic Inc.