Vetropack’s Croatian glassworks in Hum na Sutli produced the glass bottles for a special limited edition of Coca-Cola in Serbia. Vibrant sleeves designed by Serbian artists lend an unforgettable touch of local colour to the iconic contour bottle design.

Classic packaging enhanced with striking designs

Whether it comes with or without a label, the Coca-Cola glass bottle is unique and famous the world over. For a special edition to be sold in Serbia, Vetropack Straža produced 0.33-litre flint-glass bottles with a crown cork closure. However, all consumers can see of the crystal-clear bottle itself is its silhouette, as it is virtually entirely covered with a colourful printed sleeve. This is the second time that Coca-Cola has launched an exclusive limited edition of glass packaging for its iconic soft drink.

Six local artists designed the close-fitting sleeves based on the theme of "values and typical characteristics of the Serbian people". Hospitality, ingenuity, creativity, a love of music and good entertainment are just some of the qualities that inspired the six distinctive Coca-Cola bottle designs created by Nemanja Jehlička, Monika Lang, Aleksandar Savić, Vesna Pešić, Petar Popović Piros and EmaEmaEma, artists who are well-known in their country.