The beauty market always looks for new designs, creativity, innovation and personalization, with the marketing mix always respecting the brand concept. That is what Virospack knows and innovates in, new developments to offer design and personalization to its clients.

A customized dropper, being coherent with the spirit of the brand, is a way for it to gain legitimacy and differentiation. A way to answer the desire for exclusivity within beauty industry. A trend, and in some sense a need, in this competitive market.

"Thanks to our R&D department, along with the technical team, our potential for innovation and development is important. Our design possibilities are big and our capacity to get the results that our customers are looking for, is one of our main competitive values."

Many of the droppers of well known worldwide brands, with a specific design, have been developed and manufactured at Virospack. "It hasn't always been easy to get the desired result requested by clients." Developments that have sometimes changed the market, have become a real trend or are recognized as a value of the brand.

"Since 1956, in a long career that consolidates Virospack as The Dropper Company, we have developed alternative techniques, looked for new solutions and always worked closely with customers as a partner, moving in the same direction and developing customized droppers as the expression of branding.

Our standards can be also customized thanks to our in-house decoration techniques. One of the unique features of Virospack is the combination of all our manufacturing and decoration processes which operate together under one roof."