Customization, a market trend

  • Virospack

The cosmetic world has always been about illusion. A world of glamour backed up by the science of formulas and the technology of packaging and processes of development, manufacturing and quality. Efficacy and results wrapped by the magic of the publicity communication used by brands, and presented to make the consumer dream in a packaging that transmits the brand concept and a life style that the consumer would like to identify with.

Droppers are an excellent option for cosmetics due to their precision, easiness and safety in usage, currently a clear market trend.

Virospack, specialist in dropper developments and production, with 60 years assurance of expertise and quality, adds to its tech knowledge a high level of designs and innovative finishes in response to brand requests which are always looking for differentiation.

In this sense, Virospack presents an easy customizable proposal:

"The decoration of our pipettes: A way to provide customization to our clients with little cost and big impact. At our manufacturing facility we can silk screen standard pipettes with the colour, design or logo that our custumers require, providing them with their own customized, decorated pipette as per their brand style or the market trend."

See also

Exploring the New Norm in Cosmetic & Fragrance Sampling with Virospack

The post-pandemic era has redefined the role of cosmetic and fragrance samples, making them essential tools for enticing consumers and meeting evolving preferences. Virospack has adapted to the new norms with innovations that address hygiene, safety, and sustainability. The diverse range of glass vials, from 2ml to 50ml, and customizable packaging options—like droppers, roll-ons, and caps—meet the needs of modern consumers.

  • Jo Webb
  • Product Info
  • English
  • Created 09 May 2016
  • Modified 11 Dec 2018
  • Hits 2919