“More skincare and less makeup” is the beauty trend for this spring-summer season, without a trace of eye shadow or lipstick.

The no-makeup look has been gaining strength for a long time and is now establishing itself as a top trend for the moment.

The winning look on the Paris catwalks

It's the winning look on the Paris catwalks, featuring in fashion shows by world-renowned designers and even the faithful lovers of bold black eye-liner for well-defined smoky eyes, combined with powerful red lips, such as Saint Laurent or Dior. For this spring they have eliminated all sophisticated makeup in favor of models with healthy, beautiful, clean skin.

It is also a logical proposal in times when sustainability and responsible consumption are a social challenge and concern at a global level.

"Many consumers prefer to invest in skincare cosmetics rather than makeup. It's known as the 'skincare effect', and it responds to the consumer’s interest in wellness and sustainability."

On top of that, we have an incipient search for health and well-being, a search that has undoubtedly changed and will change our consumption habits even more. Today, many consumers prefer to invest in skincare cosmetics rather than makeup. It's known as the 'skincare effect', and it responds to the consumer’s interest in wellness and sustainability. For years the catwalk has been a recognized place for the presentation of extravagance and the most creative looks, but this year it is naked, natural skin that is top.

This skincare trend to show a beautiful and enhanced appearance of naturalness is a proposal that aligns perfectly with other current trends such as the desire to take more care of ourselves, to be greener and healthier, and feel better about ourselves, plus the satisfaction of a  responsible consumption of cosmetics.

Virospack offers a large range of cosmetic bottles and droppers, ideal for containing and for using skincare products with precision, safety and comfortably, following the latest trend for spring-summer 2020.