In highly competitive markets, such as the personal care industry, packaging is as crucial as the product itself. Targeting current trends, it needs to be durable, eco-friendly, and visually appealing. Viva Packaging has created a perfect mix with its soft-touch coating for tubes and sticks, balancing practicality, sustainability, and aesthetic appeal.

Sustainability at the Core

The main standout feature of Viva's development process is its commitment to sustainable practices. By manufacturing the entire package in North America, Viva reduces transportation costs and cuts down on the carbon footprint associated with long-distance shipping.

Additionally, both sticks and tubes can be made from up to 100% post-consumer recycled (PCR) plastic. Using recycled materials minimizes a brand's environmental impact and supports a circular economy where waste is reused and recycled, promoting cleaner business practices.

Built for Durability and Protection

Personal care products require packaging that can withstand daily use and keep the product inside safe. Viva's soft-touch coating does not compromise this key selling point. The coating is abrasion-resistant, ensuring the packaging remains intact and effective throughout its use. This durability is essential for maintaining the quality and efficacy of products like skincare soaps, foams, cleansers, exfoliants, and deodorants.

Aesthetic Appeal and Practical Benefits

Beyond its functional benefits, the soft-touch coating enhances the packaging's look and feel. The beautiful finish provides a pleasant tactile experience, making the product more enjoyable to handle. This tactile enhancement is paired with practical benefits: the coating is fingerprint-resistant and dust-resistant, keeping the packaging clean and attractive both on store shelves and at home.

The IML decoration on Viva's tubes and sticks stays pristine and professional-looking, even with frequent handling. This not only appeals to consumers' desire for aesthetically pleasing products but also reinforces the brand's commitment to quality and detail.

Compliance and Versatility

Viva's solutions meet the Association of Plastic Recyclers (APR) Design Guide standards. This compliance ensures the packaging is user-friendly, durable, and adheres to industry standards for recyclability and sustainability. The versatility of the coating makes it ideal for a wide range of personal care products. Whether it's makeup, skincare, sun care, toiletries, or deodorants, the packaging offers reliable protection and an enhanced user experience.

Want to learn more? Get in touch now and find the best pack for your product needs.