Viva's shift toward "Made in North America" packaging has been driven by several key factors over the past two years. Brands are increasingly prioritizing sustainability and environmental responsibility (ESG) to align with consumer expectations for greener practices.

Producing in North America instead of overseas helps achieve these goals by significantly reducing the carbon footprint associated with long-distance transportation of goods. There is also a growing consumer preference for domestically made products, which are often perceived as higher quality and safer to use. This trend has encouraged brands to source packaging solutions locally to meet these expectations.

Not to mention, the pandemic exposed the fragility of global supply chains, leading to extra tariffs, severe delays, and unpredictability. In response, companies began to recognize the importance of having more control over their supply chains. This has driven a significant shift toward domestic production, ensuring stability and continuity of packaging supply. By moving production closer to home, companies can better navigate disruptions and maintain a reliable flow of materials.

Federal and state/provincial governments in North America have also introduced incentives to encourage domestic manufacturing. These incentives include tax breaks, grants, and subsidies, making it more attractive for companies to produce locally. This shift positively impacts brands by allowing them to align more closely with sustainability goals and meet consumer demand for high-quality, locally made products. Suppliers benefit from strengthened relationships and more predictable production schedules. Consumers enjoy greater product availability and confidence in the safety and quality of domestically produced goods.

Because "Made in North America" packaging solutions offer sustainable practices, technological innovation, customization, supply chain resilience, regulatory compliance, and economic benefits, domestically sourced packaging solutions are well positioned for continued growth.