Defy Gravity with Beekman’s Spellbinding Sleeping Cream and Green Milky Mud Mask! In celebration of the premiere of Wicked, Beekman collaborated with Viva to develop custom mono-material tubes decorated in hot pink and vibrant green, representing the two iconic witches of the magical land of Oz.

This mono-material packaging solution suits a wide variety of cosmetic and beauty products, including hand creams, shampoos, scrubs, and lotions. Thanks to the manufacturing process, which uses in-mold labels, the tube is 100% recyclable while offering brands a 360° decoration that covers the entire tube—from shoulder to crimp—with high-end graphic features. As seen on both Wicked tubes, IML printing translates into eye-catching branding with flexographic press, up to 14 color combinations, silkscreen, cold foil, and various varnish options at your disposal.

Manufactured in North America, Viva’s tubes significantly reduce the carbon footprint associated with the long-distance transportation of goods. In addition to Wicked's popularity as a global phenomenon, Viva is keenly aware of the growing consumer preference for domestically made products, often perceived as higher quality and safer to use, which makes it the perfect match for Beekman’s latest magical set of personal care products.

Contact Viva now and learn how you too can take your first step toward sustainability with beautiful mono-material tubes.