Stand up pouches and zipper pouches have become the dominant packaging style in flexible packaging as they are more rigid than others, able to stand upright on shelf without additional support and offer the possibility for custom shapes. They are very popular in the US and Europe and are quickly becoming part of mainstream packaging. 

These pouches are becoming the primary packaging solution for the future as they have benefits such as easy portability, material savings, the possibility for repeated use thanks to the zipper, preserving foods perfectly, and a large surface for branding.

Common applications may include pet food, bird seed, confectionary items, vegetarian food, sweets, cookies, coffee, milk powder, snacks, etc.