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MeadWestvaco, a global leader in packaging and packaging solutions, has announced the launch of Evertain®, the hermetically sealable, airtight paperboard package for foods that require protection from oxygen and moisture. MWV's patented technology combines a specially sealed inner seam with barrier coating to preserve freshness and extend shelf life.
Packaging Matters is MWV’s annual consumer satisfaction study. This year’s research showed that preserving freshness was the most important attribute for overall product satisfaction, closely followed by “easy to carry” and easy to reclose. The Evertain family of barrier packaging achieves all three.
“Food manufacturers invest so much in perfecting the crunch of a chip or the flavor of an almond,” said John Rau, vice president of Strategic Marketing, MWV. “Evertain is designed to preserve those textures and flavors from the manufacturer, through the supply chain, all the way to the consumer, delivering an outstanding snacking experience wherever they are.”
Evertain comes in four reclosable sizes, including round and non-round varieties with customizable levels of barrier against oxygen and moisture. The Evertain on-the-go snack cup has the added feature of portability. With Americans increasingly eating their snacks on the go, it’s no surprise that they want food packaging that is both portable and easy to reclose.
The Evertain snack cup is designed to fit in standard car cup holders, a feature that has been shown to lead to increased snacking occasions.
In addition, Evertain offers unique efficiency and sustainability benefits. Evertain is 60% lighter than comparably sized composite and metal cans. The package’s nestability allows eight times as many empty packages to be stored in the same space, reducing warehousing space and the number of trucks needed for transport.
Unlike composite cans and plastic canisters, Evertain containers enable direct printing of graphics—eliminating the need for excess labels and packaging. All Evertain fiber is sourced from responsibly managed forests and is 100% chain of custody certified.
Evertain launched at SNAXPO 2014, which is produced by the Snack Food Industry Association and has become a major event for those involved in the development, marketing and processing of food packaging.
MeadWestvaco Corporation (NYSE:MWV) is a global packaging company providing innovative solutions to the world’s most admired brands in the healthcare, beauty and personal care, food , beverage, home and garden, tobacco, and agricultural industries. The company also produces specialty chemicals for the automotive, energy, and infrastructure industries and maximizes the value of its development land holdings. MWV’s network of 125 facilities and 16,000 employees spans North America, South America, Europe and Asia. The company has been recognized for financial performance and environmental stewardship with a place on the Dow Jones Sustainability World Index every year since 2004. Learn more at www.mwv.com.
