Creating immersive experiences combining beauty and technology, it’s what Wheaton has introduced this year during the FCE Cosmetique fair.

An 192m² stand filled with technology had, right in the entrance, a LED tunnel that exploded with colorful images to host the guests.

An illuminated desk with a chandelier made with glass bottles showed the novelty regarding bottle decoration. In another desk, Wheaton introduced the innovations on decoration processes through an augmented reality app. This app could be downloaded on cellphones or used in one of the two tablets available on the stand. The goal was to create an immersive experience with the brand and, simultaneously, show to our clients this new dimension.

Completing this experience, an exclusive room was elaborated for the use of virtual reality glasses that brought – for those whom sat in one of the comfortable chairs – the guests inside Wheaton’s factory in São Bernardo do Campo city, following the glass package elaboration process and diving in a world of inspirations that guide the creative process.

The stand also presented a technological garden full with glass bottles and illuminated displays with the launches, including the new standard bottles of its Special Collection, that includes exclusive design and advanced technology.

FARMACAP was also present in our stand, offering closure solutions, rubber and aluminum accessories for the pharmaceutical, veterinary and other markets, with emphasis on the TPE bulb launch and updates on Flip Farma.