WWP Beauty, a world-class full-service supplier to the global beauty industry, is redefining its sustainability strategy and solidifying its commitment to creating a future that is clean, inclusive and sustainable through new leadership, strategic partnerships with like-minded organizations, and rapid innovation.

The company’s ultimate goal is to help every beauty brand find their path to achieving cleaner beauty through responsible and transparent manufacturing, eco-design techniques, zero waste and circular sustainability, material innovation, clean and compliant formulation and green chemistry. In addition, the company will use a new approach to offer brands solutions that address what they refer to as the “6R’s of sustainability”: Reduce, Reuse, Recycle, Replace, Respect and Rebirth.

Michael Tognetti, who has been with the company for over four years is now officially leading WWP Beauty’s sustainability initiatives in his new role as Senior Director, Global Sustainability and Chairman of WWP Beauty’s Circular Committee. Tognetti commented, “We added ‘Rebirth’ to our sustainability ‘R’s’ because it represents our commitment as a company to finding solutions that truly promote circularity.”

Under his new role, Tognetti has already begun partnering and aligning the company with earth-minded organizations that are equally committed to taking responsible business action towards creating a better future. Some of these recent partnerships include: a membership with the United Nations (UN) Global Compact and the Sustainable Packaging Coalition (SPC), and a community member for the Ellen MacArthur Foundation.