XY Printing has developed a full range of custom coatings to enhance and protect packaging materials. While some coatings are obviously designed to draw the consumer’s attention, many are used specifically for their functionality. These coatings can save you money by reinforcing the packaging, reducing scuffing and even providing anti-slip properties.

But, let's start with the pretty ones. Specialty coatings add marketing power. They are designed to catch the customer's attention, increase the perceived value of the product and make your product stand out from the many competitors next to it.

Gold Foil has been trendy lately. Using it gives your brand credibility among trend savvy consumers. It is also associated with higher-end products, increasing the perceived value. If you feel gold isn't quite right, try another metallic, copper and turquoise are also trending.

Glitter is even more light catching than foil. Our glitter is 100% non-shedding. It tends to result in a more fun personality and is often found on products for younger demographics. However, with that said, using it in sophisticated ways still results in a high-end look

POP (pop off the page) coating. POP coating looks similar to flocking, but is actually quite different. It is 100% non-shedding and can be layered on itself or with our other coatings for really interesting effects. POP is quite textured giving products that use them anti-slip properties, reducing shrinkage.