Most customers looking for packaging are probably not aware of all the choices available to them. Just in paper, you can choose from non- shedding glitter in all its colors, high resolution pearl, metallic, pulp dyed, translucent, pearl, and literally thousands of different paper colors and weights.

Choices are a good thing. A very good thing! It allows the manufacturer to be creative and unique and provide their customers with something different.

The choices don’t stop at papers. There are also a variety of specialty coatings and laminations. Consider the paper as the dress, and the coatings and laminations as the makeup, jewelry, and all the accessories. Remember the movie My Fair Lady? You get the idea.

Next time you have a project that you really want to stand out, consider adding a specialty coating or lamination. POP coatings, TLC, Gold Foil, GID (Glow in the dark), UV, varnish, matte, pearl, gloss, and flocking are just a few that you can choose from. Each of these are huge difference makers when it comes to helping your products sell. So when you need an “It factor”, remember as far as your choices go, you are only limited by your own imagination.