Often times there are manufacturers that believe that the product they are selling is more important than the packaging of the product. Some products are so strong that they can carry themselves and might even be able to be sold without any packaging at all. This is the exception and not the rule.

There have been many incredible products that have gone by the way side because the packaging was not a strong representation of their company, brand and product that was being sold. Packaging is a great motivator and influencer in helping consumers make their purchasing decision.

When deciding on packaging remember that your goals are to sell the product, know your target audience, let the product inspire you, keep practicality in mind and always leverage a strong brand.

Packaging inspires purchase behavior! It welcomes customers to the product. Great packaging can sell almost anything.

The 5 Commandments of Packaging

1. Know your audience
2. Leverage your brand
3. Have packaging that inspires
4. Remember the goal is to sell more products
5. Be practical but original