Mintel, the highly respected and the world’s leading market intelligence agency in consumer research, product innovation, competitive analysis, and market analysis, recently examined the future of global packaging for 2017. Mintel identifies the five key trends that manufacturers should address when considering packaging options.

• First, the [re] union of package structure and branding: The time is now for brands to roll out unique packaging structures that not only differentiate on the shelf, but also help form and support brand identity.
• Second, the face and role of packaging online: As e-commerce grows, brands must explore both the opportunities and threats that this can bring, as the shift from in-store to shopping becomes a core part of the packaging design conversation and brief.
• Third, packaging gets smart, active and intelligent: While there is a lack of standardized definitions for smart, active, intelligent, and even mobile-enabled packaging, there are still clear and measurable connections with consumers and in some cases it is even saving lives.
• Fourth, the experience of packaging: Packaging design has become dominated by the need for brand recognition and variant identification and information. Consumers are increasingly looking for brands to entertain and engage them.
• Last, extend my brand: Price is a key factor in consumers’ purchasing decisions, but brand trust also plays a pivotal role. Brands can leverage trust to create loyalty and extend a product portfolio well beyond traditional categories. 

It’s important to remember these key items when considering your packaging needs and find companies that you can work with to help you achieve these goals.