Do you need a package or display developed for your product? An important part of the product decision making process is the design of the packaging for your product. An effective packaging strategy can bring results that you could have never imagined.

Your packaging strategy should fulfil six functions: unique, functional, safe, easy to remove, promote product benefits and reinforce the brand. If the packaging has more than one function, ensure that it performs all of its functions. 

The packaging "must stand out from the crowd" and be different from your competitors. You do not want consumers to confuse your product with that of your competitors and also your packaging needs to catch the eye of the consumer.

How can you do this? When working with packaging companies ask them to show you all of the options that are available to you. Have them send samples Most of these companies will sell you what they sell everyone else and tell you it’s your design that will make the difference.  Your design is unique to you but there are endless possibilities when you consider the different packaging coatings, surfaces, paper stocks, and weights that you can add to enhance what you’ve created Chances are you have not ever seen or been aware of the options available to you.

Next time you need packaging, put as much consideration into the packaging as you do the design. It can be a game-changer.