2,000 years ago when the Chinese discovered paper, they had no idea how it would change the world. The uses are many, and even in this, the digital age paper is more important than ever.

Starbucks cups, Krispy Kreme donut boxes, wine labels, signage, gift boxes, bags, and the list goes on and on. Packaging comes in many ways, shapes, and forms and is extremely noticeable. All a person has to do is look around them.

When making a decision on packaging, it’s important to remember that the product is the substance, but the packaging is how you will dress up your product to catch the eye’s and imagination of the consumers.

Most manufacturers don’t know that beyond what they are already using in the way of packaging, that paper manufacturers are continuing to develop new paper treatments and varieties to help drive more sales to their products.

Printable high quality glitter paper, glow in the dark, wood, POP coatings, TLC, Gold Foil, GID (Glow in the dark), UV, varnish, matte, pearl, gloss, and flocking are just a few of the many innovated ways that have been developed specifically for the packaging industry.

Can you imagine a wine label made from a vibrant red printable glitter paper? Or a Pizza box at Halloween that glows in the dark as the delivery man arrives at your door? The possibilities are endless and are only limited by the imagination of their design department.  It’s important to stand out and packaging can do that.