The traditional print processes of Flexographic and Rotogravure now have a fresh and robust challenger with the introduction of Digital printing. Digital printing is now shaking up the entire print process and with the move to Digital in everyday life it is no wonder that the flexible packaging industry is adapting to this shift in consumer habits also.The sheer speed and flexibility of Digital print has ensured it has quickly become a necessary and fundamental print option for customers.

We wanted to outline the benefits of this fresh and exciting approach to ensure maximum impact for you and your brands.

Market Testing with Multiple Design Concepts and Varieties: Multiple designs can be printed together in much smaller batches without slowing down production time thus saving on large set up costs on plates.

Meeting Tight Product Launch Deadlines for Retailers: Digital lead times are incredibly quick and products can be on the shelf weeks sooner for immediate sales!

Amending a Current Design / Product on Shelf: This is very convenient with Digital. There are no printing plates required for Digital print runs meaning amends can be made immediately without slowing down the process which would cost both time and money.

Smaller Stock holding: We know certain products have a limited market or life span. With Digital you can obtain maximum benefit for such small running lines, smaller print runs means less stock holding and less stock becoming obsolete and scrapped.

Product Pitches / Promotional Activity to Retailers & Potential Customers: Digital printing and Mock-ups are the perfect accompaniment for your sales & marketing activity. Our Mock-ups are a great tool to present during pitches with retailers and in turn can be used for internal focus groups.

Personalisation, Customisation & Uniqueness: Digital printing offers flexibility to connect directly to the consumer through customisation of packs for events, competitions or to gain seasonal sales. A further step is to connect to customers individually via a personal message or photograph. Digital print allows you the opportunity to print endless unique designs if you require.