Rexam, the leading beverage can and end manufacturer in South America, has worked with Smirnoff Ice to launch a limited edition of the drink in its aluminium Fusion bottle. The 11oz aluminium Fusion bottles are the lightest bottles in the South American market and showcase HD printing, a technique which allows the print of highly detailed images.

Jalber Nunes, Commercial Manager Rexam South America, commented:

"The Smirnoff Ice aluminium bottle is lighter because it goes through the same production process as the aluminium can."

The award winning size and shape caters to the young target market; consumers who like to be different, without losing sight of the environment.

Jalber Nunes added: "Just like our cans, the aluminium bottle is 100% and infinitely recyclable, and can be back on supermarket shelves in as little as 30 days after being recycled. The new generation of consumers not only look for more customised products, but they also want to invest in green initiatives. This is surely a type of packaging that is in tune with future trends."

The modern and bold design makes the product more prominent at point of sale. Produced in Rexam's Ejpovice site, Czech Republic, and filled in Brazil, the new bottles are part Smirnoff Ice's global launch and are already available in Brazil's supermarkets and nightclubs.