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    South America's summer increases thirst for Rexam cans

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    • Ball Corporation
    South Americas summer increases thirst for Rexam cans
    South America, Brazil, Eating, Drinking, Beverages - Non-Alcoholic, Energy Drinks, Beverages - Alcoholic, Beers

    The height of South America's summer has seen an increased interest in Rexam's 24oz 'giant can' and the energy drink segment.

    Rexam, the leading beverage can maker in South America, has recently worked with Dado Bier to market their specialty beer in its 24oz can. Also known as the 'giant can', it is the biggest size available in the country to date. Dado Bier is currently sold in São Paulo and Rio de Janiero.

    Also taking advantage of the South American summer season is INAB (Industria Nacional de Bebidas). INAB have recently launched their Colônia Pilsen beer in the 'giant can'. Adding to the consumer experience, the can also showcases Rexam's thermochromic ink in the design of a temperature metre – informing the consumer when the drink is the ideal temperature for consumption by changing colour. Colônia Pilsen is currently sold in São Paulo and Paraná.

    Rexam also produced an innovative can for Edge energy drink. The 9oz Sleek can uses Rexam's tactile finish, a varnish that is coated on the can to create a texture which is sensitive to the touch. Edge energy is currently sold in markets of Curitiba and will soon be available in other Brazilian states.

    See also

    Produced by Rexam, the Skol Beats Senses beer can pioneers the use of transparent UV ink

    At the end of October, Skol Beats Senses – specially developed for people who are looking for new night life experiences – will reach the markets. Mild and refreshing, Senses is the first and only beer-based drink that can be consumed on the rocks, so it can be characterised as a more exclusive and versatile beverage. The can produced by Rexam – the leading beverage can and end maker in South America – features a matt varnish coating and transparent UV ink that glows in the dark when exposed to ultraviolet light.

    Rexam receives silver at 2014 ABRE Brazilian Packaging Awards

    Rexam, the leading beverage can and end manufacturer in South America, was awarded the silver trophy for the Alcoholic Beverage Packaging category of the 2014 ABRE Brazilian Packaging Awards. The beverage can maker beat competition with the FUSION aluminium bottle for Smirnoff Ice. The 11oz bottle is unique in the Ready to Drink (RTD) category in the country; it is the lightest bottle in the South American market and showcases Rexam's HD printing which allows the print of highly detailed images on the label.

    • Company News
    • English
    • Modified 01 Sep 2015
    • Hits 1596
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