A new square plastic pet food pack from RPC Superfos is providing an excellent alternative to the traditional aluminium tray. The recloseable pack minimises odours and protects the contents and it comes in a perfect 115ml or 100g size for smaller meals.

Further benefits of the new pet food pack include the high filling speed and the fact that the square pack is suitable for autoclave. It also has UV light barrier protection and an oxygen barrier for extended shelf life.

In-mould labelling from RPC Superfos allows for distinctive shelf presence in a competitive market, as highlighted by Torben Nielsen, Sales Director Italy & Malta, RPC Superfos Region South East:

"As consumers, we are apt to buy something that looks tasty, healthy and good; not only for ourselves but also for our beloved pets.

With in-mould labelling anything is possible: showing a perfect picture of pet food bites; inserting a clear nutritional table or making the emotional connection through pictures of adorable pets. Whatever the preferred choice, pet food producers can have premium printing quality on all surfaces. With this up-to-date packaging solution, RPC Superfos now gives pet food producers the option to move on from the usual aluminium tray."