The SuperLift pail from RPC Superfos is contributing to the growing success of a craft material for children. PlayMais, manufactured by German company Loick Biowertstoffe GmbH, has seen a rise in international sales figures since it started using the pack.

A natural, safe and versatile craft material designed to nurture children’s creativity, PlayMais is made of maize, water and food colouring. It allows for simple fun creating colourful collages or 3D shapes and figurines, and because it is easy to use – requiring only a dash of water and a gentle squeeze to make pieces of it stick together – it is suitable for even very small children.

Now, in the SuperLift pail from RPC Superfos, it is becoming increasingly popular not just in Europe, but in overseas markets like Japan, Brazil and the United States.

The eye-catching and attractive injection-moulded polypropylene SuperLift is semi-transparent, allowing customers to see the contents, and beautifully decorated in vivid colours using the In-Mould labelling technique. Thanks to its handle, customers can easily pick it up from the store display on the way to the cash register, and once bought, the empty pail can also be used for storing toys in the playroom.

Alexandra Farin, from the Purchase Department at Loick Biowertstoffe GmbH, is pleased with the recent market development: "At the beginning, we used the SuperLift plastic pail for occasional promotional campaigns, but then we could clearly see that the plastic pail sold much better than the cardboard box we also use. Our retailers tell us that they prefer the pail because it is very popular with customers, so now we are increasingly looking at using plastic pails.

"Our business relationship with RPC Superfos is very good, and I feel extremely well-treated as their customer. In the rare case of a hurdle, the RPC Superfos team immediately makes an effort to find a viable solution for us, so we truly enjoy working with them.”

Loick Biowertstoffe GmbH distributes the PlayMais® products through major toy stores including Toys R Us, Vedes and El Corte Ingles. PlayMais is also given away as part of the kids' menu at various fast food restaurants across Germany.