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Berry Bramlage is launching a range of premium jars that enable cosmetic and beauty products to create a strong on-shelf presence and brand image while meeting consumer demands for more sustainable packaging.
The new Infinity Quartz range can be specified in a choice of materials (including post-consumer recycled (PCR) plastic), finishes and decoration options to meet the widest variety of product characteristics and branding objectives; at the same time, the jars offer the benefits of being refillable or reusable.
The jars are available in 50ml and 75ml sizes. The 50ml jar features Berry Bramlage’s Natura Pack removable inner section. This allows consumers to retain the jar and simply replace the empty inner with a new full one, which can be bought separately.
The jar is manufactured in PET or PP depending on the requirements of individual products. Both the PET and PP have food contact certification, which is particularly appropriate for sensitive or natural ingredients. Caps are produced in the same material as the jars and with the removable PP inner layer, this means the different parts can be easily separated for recycling.
Two special versions of the jar are also available, one where the jar is made completely from PCR PET, and a second manufactured in PP incorporating Talc. This gives the jars an exceptionally soft-touch finish to provide an enhanced sensory experience for the consumer.
The thick wall construction of the light weight jars ensures they still project a high-quality appearance on-shelf. For the clear PET jars, the inner section appears suspended within for a strong visual effect.
Infinity Quartz jars can be produced in a variety of colours. A wide choice of advanced decoration techniques such as hot stamping, silk-screen, pad and digital printing, lacquering and labelling allows them to be fully personalised for individual products and brands.
"At Berry, our commitment to sustainability informs the design and development of all our packaging solutions," comments Delphine Roux, Strategic Marketing Manager, Berry Bramlage. "These latest jars offer a strong sustainability profile while still delivering the enhanced consumer experience that is a vital part of beauty packaging."
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