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    Berry Helps Wells Create Widely Recyclable Blue Bunny Twist Pints

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    • Berry Global
    Berry Helps Wells Create Widely Recyclable Blue Bunny Twist Pints
    North America, USA, Eating, Drinking, Food, Frozen Desserts, Primary Packaging, Jars, Pots, Plastic, Plastic - PP

    Translucent Twist pints are widely recyclable and showcase uniquely layered fun-filled flavors

    Global packaging leader, Berry Global Group, Inc., worked with U.S.-based ice cream manufacturer, Wells Enterprises, Inc., to expand its Twist Cones frozen treat line into single-serve, freezer-grade Twist pints for Blue Bunny. The new pints, which offer a new twist on soft serve, are currently available at retailers across the U.S., including Walmart, Kroger, Food Lion, Albertson’s, Safeway, and Publix.

    Made with widely recyclable polypropylene (PP) and a high-density polyethylene (HDPE) lid, the new Twist pints improve the recyclability of traditional ice-cream packaging, which is generally made of plastic-lined, paper board. The pints are also designed for nestability during transportation and storage, minimizing wasted space during transportation. This helps optimize supply chain efficiency and lessen the need for truckload shipments.

    “Berry is an excellent partner for Wells. They understand our need for innovative, sustainable packaging and have worked closely with us to develop it,” explained Julee Zugel , Director of Strategic Sourcing. “We appreciate how engaged they are with our team to understand new opportunities in the packaging arena. They are innovative, forward thinking and an example of how a partnership should work.”

    Similar to the custom 48-ounce PP containers produced by Berry for Blue Bunny’s scoopable ice cream line, these translucent pints allow consumers to appreciate the uniquely layered contents inside. The pints come in seven soft, DUAL-icious flavors, including Chocolate Vanilla, Strawberries & Cream, Cookies & Cream, Candy Bar, Mint Chocolate, Blu’s Birthday Cake, and Cherry Chocolate.

    “Now more than ever, the ability to access innovative, recyclable packaging is crucial for our customers, as they strive to meet evolving sustainability demands," said Matt Chase , Director of Sales - National Accounts at Berry Global. “Through strong value-chain partnerships such as these, we are designing products more effectively to foster cleaner communities for future generations without compromising on convenience or shelf appeal.”

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    • Brand Launch
    • English
    • Modified 17 Jul 2024
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